Hertz Go

Hertz Go transformed the car rental experience by tackling common pain points: long wait times, complex lot navigation, and a lack of vehicle selection flexibility. The project introduced digital innovations like pre-validation of IDs, remote vehicle selection, and a simplified exit process—ultimately reducing friction for both customers and staff.

By leveraging new technologies and a customer-first approach, Hertz Go empowered renters with more control over their experience, leading to increased satisfaction and operational efficiency.