Daikin North America’s website was static, visually dated, and increasingly unreliable. Pages relied heavily on grainy imagery followed by dense paragraphs of text, with little visual hierarchy or engagement. Many links and pages were broken, often looping users back to the homepage or leading nowhere, making the site difficult to navigate and frustrating to use.

Just as importantly, the content lacked a clear audience. While it contained general information about Daikin and its initiatives, it did not effectively speak to its primary audience: North American regulators and policymakers. The site failed to clearly communicate Daikin’s leadership, regulatory compliance, and environmental commitments in a way that felt intentional, credible, or persuasive.

During an initial request to refresh the homepage, deeper structural issues with the existing build surfaced, rendering several sections unsalvageable. This prompted Daikin to ask HPL to fully redesign and modernize the North America site to better align with evolving corporate goals, regulatory needs, and brand perception in the U.S. market.